Strategic Management in Small Businesses in South Africa

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dc.contributor.author Rappard, Gregory
dc.date.accessioned 2012-10-08T10:12:36Z
dc.date.available 2012-10-08T10:12:36Z
dc.date.issued 2012-10-08
dc.identifier.uri http://hdl.handle.net/10539/12081
dc.description MBA thesis - WBS en_ZA
dc.description.abstract Small businesses are essential to the South African economy contributing in 2005 approximately 40% to the gross domestic product (GDP). With failure rates of small businesses approaching 80%, the South African government is focused on supporting and assisting small businesses in order to help them thrive. This research is focused on determining whether small businesses conduct formal strategic management with the aid of instruments and taking the longterm into consideration. A review of literature indicates that small businesses that conduct strategic management as defined show improved performance. A strategic management matrix was developed that aided in gathering data from interviews with owner-managers. The responses were analysed according to the data analysis spiral. The overall conclusion is that small businesses conduct informal strategic management, without the use of strategic management instruments and only take the short-term into account. For small businesses to survive and thrive in the world of today and tomorrow, the owner-managers of these businesses need to develop strategic awareness as a capability. Without achieving strategic awareness, small businesses are likely to become part of the 80% failure statistic. en_ZA
dc.language.iso en en_ZA
dc.subject Small businesses en_ZA
dc.subject Strategic management en_ZA
dc.title Strategic Management in Small Businesses in South Africa en_ZA
dc.type Thesis en_ZA


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