Does customer satisfaction lead to customer trust, loyalty and repurchase intention of local store brands? The case of Gauteng Province of South Africa

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dc.contributor.author Chinomona, R
dc.contributor.author Dubihlela, D
dc.date.accessioned 2018-07-23T13:21:32Z
dc.date.available 2018-07-23T13:21:32Z
dc.date.issued 2014
dc.identifier.citation Chinomona, R., & Dubihlela, D. (2014). Does customer satisfaction lead to customer trust, loyalty and repurchase intention of local store brands? The case of Gauteng Province of South Africa. Mediterranean Journal of Social Sciences, 5(9), 23-32 en_ZA
dc.identifier.issn 2039-2117
dc.identifier.uri https://hdl.handle.net/10539/25158
dc.description.abstract Notwithstanding the increasing researches on consumer behaviour, there is a dearth of studies that have investigated the influence of customer satisfaction on customer trust, loyalty and repurchase intention in the African retailing context. Therefore, using a data set of 151 from retailers in Gauteng Province of South Africa, this study examines these relationships. All the posited five hypotheses are supported. The results indicate that the relationship between customer satisfaction and their trust, customer satisfaction and their loyalty, customer trust and their loyalty, customer loyalty and their repurchase intention and customer trust and their repurchase intention are positive in a significant way. The research paper discusses both academic and managerial implications of the results and future research directions are suggested. en_ZA
dc.language.iso en en_ZA
dc.rights Copyright © MCSER-Mediterranean Center of Social and Educational Research en_ZA
dc.subject Customer repurchase intention en_ZA
dc.subject Customer satisfaction en_ZA
dc.subject Customer trust en_ZA
dc.subject Customer royalty en_ZA
dc.title Does customer satisfaction lead to customer trust, loyalty and repurchase intention of local store brands? The case of Gauteng Province of South Africa en_ZA
dc.type Article en_ZA
dc.journal.volume Vol 5 en_ZA
dc.journal.title Mediterranean Journal of Social Sciences en_ZA
dc.description.librarian KIM2018 en_ZA
dc.citation.doi 10.5901/mjss.2014.v5n9p23 en_ZA
dc.citation.epage 32 en_ZA
dc.citation.issue 9 en_ZA
dc.citation.spage 23 en_ZA


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