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Perceptions of Internet Marketing Effectiveness within the South African FMCG Retail Sector
Vandayar, Vilashni
(
2012-10-05
)
Brand equity: A review and application of different brand valuation approaches in South Africa
Reyneke, Johan
(
2014-02-17
)
KEY COMPETENCIES FOR THE ROLE OF MARKETING MANAGERS IN ORGANISATIONS
Melaia, Stuart
(
2011-05-17
)
A Market Share Model for FMCG
Shepard, Deborah
(
2011-06-15
)
Appropriate marketing strategies for Corporate Social Investment in South Africa
Petzer, Sean
(
2014-02-19
)
RELATIONSHIP BETWEEN MANUFACTURING AND MARKETING DEPARTMENTS IN SOUTH AFRICA
Boninelli, Renato Francesco
(
2011-03-22
)
The development of an Integrated Marketing Dashboard in a South African business-to-business organisation
Moodley, Dhevandran
(
2011-04-19
)
Marketing Guest Houses in South Africa
Volek, Edward
(
2011-06-24
)
Factors Influencing the Attraction and Retention of Multi-Level Marketing Distributors in South Africa
Mashaba, Thuthuka
(
2014-02-17
)
Determinants of successful
Jordaan, Gideon Francois
(
2011-05-05
)
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Author
Backhouse, Kevin Sean (1)
Boninelli, Renato Francesco (1)
Brauns, Myrna (1)
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Marketing (24)
Brand equity (2)
Branding (2)
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Communication (1)
Company turnaround (1)
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Corporate social investments (1)
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