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Factors influencing the purchase intention of the black middle-class in emerging markets for global brands: the case of fashion brands in South Africa

Van den Berg, Annekee (2017)
Effectiveness of branded mobile apps on brand loyalty among Generation Y consumers

Chalomba, Nakuze (2016)
Data charges, delivery dependability, geographical distance, product risk and information quallity as predictors of online purchase intention in the South African retail sector

Luthuli, Menelisi Minenhle (2017)
Acceptance of online shopping by individuals in South African townships

Dzimati, Shorai (2018)

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- Consumer behavior--South Africa (4)
- Brand choice--South Africa (2)
- Internet marketing--South Africa (2)
- Teleshopping--South Africa (2)
- Application software (1)
- Clothing trade--South Africa (1)
- Electronic commerce--South Africa (1)
- Generation Y--South Africa (1)
- Middle class--South Africa (1)
- Mobile computing--South Africa (1)
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